Article Analysis V Essay Example | Topics and Well Written Essays - 1000 words

Article Analysis V - endeavor ExampleThus it is a matter of effective communication. This is easier done in the language and culture of the consumer. In other words, the company must acquaint itself with the language and culture of consumers in order to communicate with them. In this regards, the packaging of the item being securities industryed also plays an important role. Standard packaging helps to create a blade identity. In the movie industry for example, dubbing is often done in local languages and this practice has alter in international studios.Differences in language and culture have a significant impact on the way a product may be used in a market, its brand promise and the advertising campaign (Bhushan) as McDonalds learnt for example, when they failed to appreciate the social ethnic dimensions of the market in India. This makes the market hard to break into. To illustrate the problem of language in another region, the sound of Coca-Cola for example, translates into Chinese as A thirsty mouthful of candle wax. To get round this, the product is known as Kee Kou Keele in China, which means Joyful tastes and happiness.Espoir Cosmetics is an international cosmetics company that wanted to create a crude globular branding initiative. Natasha Singh who is the executive vice president and global marketing officer of Espoir observes, A global strategy give resonate in India in some cases, but I doubt if we will be able to do away with local marketing initiatives. Its tough to overcome cultural differences. Thus, she makes it clear that a brand identity must be created in the local region. And, this requires communicating in the language and culture of the region. In this way, the packaging is properly targeted. But this is not without some difficulties.The problem with a standard global strategy is that there is a tendency towards overstandardization or oversimplification, which also