Friday, January 31, 2020

Video case Assignment Example | Topics and Well Written Essays - 500 words

Video case - Assignment Example This would enhance creation of a sales force. Secondly, Mary Kay had to come up with the right products for the Indian market. This is important for brand creation that is identified with a certain quality and value. Finally, a good infrastructure or supply chain process would be essential in order to allow the company to be profitable in the market. A good supply chain would be vital for servicing the sales force.In order for the Company to ensure that it remains profitable it had to produce products specifically and exclusively for the Indian market. They also had to work with local manufactures to ensure that they qualified in production of quality Mary Kay products. The brand building in Indian market involved product mix and pricing which involved the following four brands. The company had to keep offering simple and skin care focussed products for the sales force in India and for a new operation. Secondly, the company had to keep the products price friendly while conveying quality and value as compared to the competitors. Third, it was important to ensure that they avoided products that would phase out shortly after the launch of the company. Lastly, the company had to address the key products categories of skin care, colour based cosmetics and body care that suited the Indian market. The mentioned guidelines were important in ensuring that average middle-class consumers would be able to access the products by meeting the local needs and expectations. Additionally, affordability and value for the products was achieved, by focussing on what the market wanted. The guidelines were also important in ensuring that they maintained many months of in ventories after establishing the product in India. Indian market faces similarity with that of China in that they both have a large population. Currently, India is estimated to have a population of about 1.1 billion people with a ten year projection estimated to surpass the population

Thursday, January 23, 2020

Does UK Public transport live up to expectations? :: Business Management Studies

Does UK Public transport live up to expectations? Introduction Public transportation has always been a key issue to the government by trying to promote public transport more than using a car. Today public transport is pushed more to help reduce factors of pollution and congestion which seem to be growing all over the UK. Transportation needs vary greatly depending on peoples commuting needs and therefore trying to focus on transport as a whole over the UK is very difficult to research. I have used over 20 documents to help me research this statement. Literature Review Out of the documents that I was able to find the documents seemed to have very positive or negative opinions about public transport with only a few mixed opinions. The following facts were from mixed view documents. There were many documents which were about crime on public transport and around areas of public transport. The main issues were about train stations and buses where situations of theft were experienced on regular basis. Crime is a factor which is now being dealt with increasingly with investments going into cameras at train stations and increased security. Buses are also being equipped with cameras on board so that drivers can see the upper floor. These articles can be found in the appendix and are articles AP 1, 3, 4 and 5. Many articles were also mixed as they acknowledged improvements being made but were also negative as plans are always based on 5 to10 year developments and cost millions if not billions of pounds. This seems to make people loose faith in public transport as it is slow and costly. An example of this is the  £10bn investment into the London underground found in appendix. Many articles brought forward positive opinions of public transport these opinions and facts are as follows. There are new websites being created to help people plan their journeys by public transport. These sort of sites help people by telling someone which, buses and trains they may need and which ones. A site which I used is www.transportdirect.co.uk. A site like this gives people confidence as they know what forms of transport they may need and how long a journey may take. In appendix this site can be found as AP6. New investments are being made to link major cities. An example is Leeds and Sheffield being linked by one train route. This is designed to help reduce congestion on the M1 this can be seen in appendix AP7. Appendix article AP8 shows achievements made over 2003 and 2004 and tells us of more park and rides schemes being used and set up more.

Wednesday, January 15, 2020

American Modernization Essay

Modernization. This has been a feared word in the past and even today. For example, in the Great Gatsby, by F. Scott Fitzgerald, Gatsby is trapped living in the past and is disillusioned by modernization. Additionally, in the story A Rose for Emily, Emily is also afraid of modernization because she is trying to escape death by holding onto her father’s dead body. She is afraid to move on in her life and decides to hide in her past. Lastly, in one of Langston Hughes poems called Mother to Son, he writes about how in the early 20th century African Americans were not equal to white people and then society began to modernize blacks to become equal. This led to segregation because the white people wanted to isolate themselves from African Americans. Because their dream of what society should be was disillusioned, just like in all three of these literatures. Therefore the results of modernization, isolation and disillusionment was that many people didn’t except a change their life. Gatsby wanted to feel like he was living in the past with Daisy but he was isolated and disillusioned because he was living in a modern society. Additionally, he was isolated because he could not have a social status or Daisy. In the book, Gatsby was a fantastic character because he wanted to hide in the past with Daisy when everything was perfect. While the other characters in this book went with the change of society. Also in the book, Gatsby’s yellow car symbolizes the modernization. Gatsby’s car accidently kills Myrtle, which eventually leads to his death. Gatsby cannot escape modernization or his own death at the end of this book. Lastly, Gatsby surprisingly takes the blame for Myrtles death because this is what he thinks will help him keep living in the past with Daisy. This makes it very clear that Gatsby is isolated and a disilluded character. Just like Gatsby, Emily is also afraid of modernization. An example of this would be the house that Emily lives in is from the early 1800s, and she hides in this house to cover up all of the changes in society that surrounds her. Emily is a very strange woman and is very afraid of modernization. This is why when her father passes away she keeps his body so she doesn’t feel isolated. Emily is also disillusioned because she tries to live in the past to escape death which cannot happen. In addition, death triumphs over her life due to the fact that she kept her father’s dead body. Emily then tells the police that her father is not dead, and that he is inside the house now. She does this to make her feel like she is living in the past with her father. This feeling of having him at home, even though he is gone, makes her feel like she is living her dream. The modernization makes Emily go crazy in her attempt to hold onto things and how they were in the past. In the time of segregation, Langston Hughes was isolated because he was a different race then the superior race which was white. He was laughed at and looked down upon when he said he wanted to write for a living. As time goes on and segregation becomes less followed the white people are disillusioned because their ultimate dream of society was ruined. Additionally, the whites isolate themselves from African Americans because they are disillusioned and disappointed by modernization. For example, when Langston Hughes says in Mother to Son â€Å"Life ain’t been no crystal stair. It’s had tacks in it, splinters, and torn up boards†. This shows how whites treated African American so poorly. As this poem goes on, he states â€Å"But all the time I’ve been climbin on and reachin landins and turnin corners†. This means that things are gradually getting better for Langston and other African Americans. This means the white people isolate and disillusioned themselves from their dream of society. The white people are extremely afraid of modernization, plus they want the society to be how it was in the past as them being superior over the African Americans. This happens to Gatsby, whites, and Emily. They all want things to either be how they were in the past, or how they all know but either way they are all terrified of modernization. Therefore, Modernization resulted in isolation and disillusionment in the early American 20th century because the unbearable truth of reality makes you lose faith in all that you do. In all three of these stories, people try to hold onto their past even though it will lead to extravagant consequences. Gatsby, Emily, and The Whites do these things to convince themselves they are living their dream in the past where everything is perfect, but in reality they are isolating themselves and losing their faith in life. Modernization causes people to ultimately lose faith in all that they do. Also Modernization cannot be escaped for anyone, which then separates these people from normal people who can accept society and its changes. Modernization is a feared word in today’s society and will be forever.

Tuesday, January 7, 2020

Macbeth - Responsibility - 2359 Words

In the play there are many evil deeds that Macbeth committed. These include the murders of Duncan and Banquo, Lady Macduff and her son. Macbeth is also responsible for Scotlands disorder. Macbeth plays the main role in each incident, with the other characters being only minor and undeveloped; acting as vehicles for Macbeths actions. It is possible that it is not entirely Macbeths fault for the evil deeds in the play. In Act II, Scene II Macbeth is patented as a hero, when he defeated Norway in war for his country. O valiant cousin, worthy gentleman Initially, the Elizabethan audience consider Macbeth as a respectable and well like character. We do however learn that appearances can be deceptive which corresponds with the main†¦show more content†¦What follows illustrates Macbeth feeling guilty. He cannot sleep, he feels that he has murdered sleep. In Shakespearean times sleep represented innocence. Lady Macbeth tells Macbeth that if he washes his hands there will be no reminder of the murder. A little water clears us of this deed: This is an ironic comment on what Macbeth continues to say. Will all great Neptunes Ocean wash this blood. Macbeth responds by saying that water will not get rid of his guilt. Blood symbolises evil and for Macbeth it is suspicion as he has become paranoid. Macbeth is not a cold blooded killer otherwise he would not be feeling these emotions. Banquo harbours suspicion about Macbeth. He realises that the guards had no motive to kill the king so he does not suspect them. He says that he is going to investigate the murder as there are hidden motives. He does not mention however his suspicions of Macbeth as his sons may also be kings too and is content that they should be. Banquo was much more naive than Macbeth. His was not totally surprised when he found out about the murder which would indicate that that he was prepared for such an event. The next evil deed committed is the killing of Banquo, whom Macbeth fears knows too much. To be thus, is nothing, but to be safely thus. Macbeth is indicating that he needs security to be King. His intention is to remove any threat to his throne. Macbeth is very calculated; he really knows what he is doing, more soShow MoreRelated Responsibility for the Downfall of Macbeth Essay783 Words   |  4 PagesThe tragic downfall of Macbeth can be contributed to several key factors. Macbeth’s downfall can be attributed to his blind ambition, the influence of Lady Macbeth and Macbeth’s own insecurities and misgivings. Blind ambition combined with immoral goals, with Lady Macbeth’s influence and Macbeth’s personal doubts all lead to his inevitable downfall. The greatest factor to Macbeth’s downfall should be attributed to his blind, uncontrollable ambition. 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No doubt the witches and lady MacBeth influenced MacBeth in the course of action he took in his rise to power, but ultimately he must bear the major responsibility for his fate.    The witches played an undoubtedlyRead More Shakespeares Macbeth - Renaissance Humanism Essay1494 Words   |  6 PagesShakespeare’s tragedy Macbeth assume the role of supernatural beings, it was not Shakespeare’s intent to portray a classic case of fatalism. On the contrary, Shakespeare used Macbeth as a way to display the idea of Renaissance humanism. Although the witches did in fact possess uncanny powers, they were in reality not controlling Macbeth, but rather they were tempting Macbeth to act in particular ways. 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